Marketing Campaign Research Report
The objective of this report is to determine the effectiveness of a marketing campaign we designed to grow the revenues of Made In USA manufacturers. To accomplish this objective, we conducted a Survey using our strategic questionnaire. Additionally, using our years of experience as Made in USA manufacturers, we analyzed the data from this survey and summarized our conclusions. Our analysis of the survey data used the size of the American consumer base to make quantitative judgments from which we formulated our conclusions.We offer five Research Report for purchase, this report and four others. The four others answered the following seven questions:
(1) How much demand is there for Made In USA products?
(2) Where is the demand for Made In USA products?
(3) What obstacles reduce the demand for Made In USA products?
(4) When compared to imports, how should Made In USA products be priced?
(5) What trends need to be considered to remain competitive?
(6) What competitive advantages exist for manufacturers of Made In USA products?
(7) How important is Made in USA labeling and can better labeling contribute to greater sales?
This report, our fifth tested a marketing campaign that we created after analyzing the data from the other four reports. The marketing campaign was designed to overcome the obstacles we discovered that reduce demand for Made in USA products and to exploit the competive advantages that were identified in our other four reports.
The survey of this report presented the marketing campaign to a demographically representative sample of the US. The sample then was presented with a survey questionnaire that was designed to test the campaign.  Several of the questions of this survey were questions that had been part of our other surveys.  The results after being presented with the campaign were then compared to the results from before. The effectiveness was then mearsured and presented in our analysis. Other questions of this survey were designed to validate the campaigns effectiveness on product pricing to further quantify allowable pricing differences between Made in USA and comparable imports. Overall changes in demand in quanity and demographics were also measured and presented in the analysis.Â
This report presents the findings of a survey conducted among a sample of 1,016 adults comprising 511 men and 505 women 18 years of age and older. The online omnibus study is conducted twice a week among a demographically representative U.S. sample of 1,000 adults 18 years of age and older. Â
Completed interviews are weighted by five variables: age, sex, geographic region, race and education to ensure reliable and accurate representation of the total U.S. population, 18 years of age and older. The raw data are weighted by a custom- designed program which automatically develops a weighting factor for each respondent. Each respondent is assigned a single weight derived from the relationship between the actual proportion of the population based on US Census data with its specific combination of age, sex, geographic characteristics, race and education and the proportion in the sample. Tabular results show both weighted and unweighted bases.
The report is 147 pages in length containing seven sections. The sections are: Introduction, Analysis, Conclusions of Analysis, The Survey, Survey Questionnaire, Introduction to Detailed Tabulations, and Detailed Tabulations.